NothingThe young London-based consumer technology brand has achieved double recognition from two design committees: Red Dot Award 2024 and iF Design Awards.Winning these prestigious awards highlights the brand’s endeavour to bring differential excellence to the market.
The Red Dot Award is one of the world’s most respected design committees, representing top brands and designers from over 50 countries. This is the second year Nothing has been honored with the insignia Phones (2), as well as Telephone (2A) and ear headphones (A),
In addition, for the first time, CMF Buy Nothing products have been rewarded. Specifically: Buds, Buds Pro, Watch Pro, Power 65W GaN and Neckband Pro.
This year, Nothing and CMF by Nothing have presented their latest devices in front of the iF Design organization for the first time, one of the most prestigious honors. Since 1954, the iF seal has been a design seal of trust for users and professionals in the sector. This year, international design experts evaluated and awarded the Phone (2) and Ear (2) the iF Design Seal. The organization has also awarded the same recognition to the CMF by Nothing, Buds Pro, Watch Pro, Power 65W GaN, Neckband Pro and Buds product ranges.
far from uniformity
Adam BatesNothing’s design director emphasized that “we approach devices with a fresh approach, focused on engineering, unique sensibilities and respect for creativity. This approach aims to bring surprise and fun back to the design of smartphones and audio devices, leaving behind the industry’s trend towards uniformity.
in this stage, Akis EvangelidisNothing’s co-founder, explains: «Last year we announced our sub-brand CMF by Nothing. CMF’s goal is to bring Nothing’s strengths in design and user experience to more people. Most companies only care about their flagships, while we want to create products we can be proud of at all costs. The market reception has been incredible, and being honored with such prestigious awards reinforces the fact that we are on the right track.
