Meta and Ray-Ban have introduced their own smart glasses, as has Snap with its Spectacles – and now Apple is also apparently thinking more deeply about bringing to market smart glasses that combine headphone and camera functions. Is. The American financial news agency Bloomberg reports on an internal user study called “Atlas”, with which Apple wants to find out which of the competitor’s functions are really interesting and should be integrated into its product.
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Until now, rumor mongers had only assumed that Apple had much bigger ambitions: the Vision Pro was seen as the beginning of a series of further developments that would eventually result in augmented reality glasses – that is, glasses that Today’s visuals look like devices and are smaller than you have a computer that displays screen information across the lenses of glasses in a real environment. However, work on such a device is halted, Bloomberg reporter Mark Gurman reports, citing unnamed sources at the company.
A product for the interim?
Even though Apple is sticking to the plan given the ambitions of the competitive meta and after the presentation of the Project Orion prototype, the company is now reconsidering whether in the meantime there are products that buyers see as added value.
Internal user studies at Apple are a popular way, on the one hand, to find out what potential customers not directly involved in product development want, and, on the other hand, to maintain confidentiality – or, as the current In case that is, at least to avoid official confirmation that Apple cares about this topic. The study was coordinated by Apple’s Product System Quality team, which is part of hardware development.
Further development of AirPods
According to Bloomberg, Apple has been working on smart glasses for a long time. These are planned to be launched as a further evolution of the AirPods. The advantage of the glasses frame is that it makes more room for new sensors, better audio technology, and better battery life.
(MKI)
