The use of Artificial Intelligence (AI) is growing rapidly and bringing changes in various sectors of the economy and society. It is redefining efficiency and innovation and its expansion is also evident in the smartphone production sector. According to the report “ZenAI smartphone shipments and insights” Conducted by global technology market research company Counterpoint Research, sales of smartphones with generative AI (GenAI) will reach more than 100 million units this year 2024. In this scenario, there has been an increase in consumer demand for these functions on their smartphones. This reflects A recent study by Oppo companysmart device brand, for users of Smartphones in SpainWhere almost half of the people surveyed (46.6%) said that they take these functions into consideration when purchasing a mobile phone.
What the user is looking for
Spanish consumers are looking for devices that offer the advanced capabilities that AI can provide them, such as better cameras, smarter virtual assistants, and greater efficiency in resource management.
The study shows that the majority of Spaniards already take AI functions into account when buying a smartphone (86.4%). Among them, 46.6%, that is, almost half, consider AI functions to be a very important factor in the purchase decision. There is little difference in this perception depending on the gender of the respondents, so 52.7% of those who emphasize the relevance of AI when choosing a mobile device are men, while 47.3% are women. Similarly, more than half of Spaniards over 55 years of age (53.4%) consider that advanced technological functions on mobile phones are important, a sentiment also expressed by young people between 18 and 34 years of age (43.4%), which confirms this trend.
In this scenario, Oppo has announced that it is committed to a business strategy that seeks to bring this technology closer to 50 million users in 2024. The result of this objective is The newly introduced OPPO Reno12 serieswith generative AI functions that allow, for example, erasing unwanted elements in images, correcting the result of portraits, automatically summarizing text from voice recordings, improving connectivity in areas with weak signals so that the user has a connection at all times, or the possibility of making phone calls without the need for network coverage. These are smart features that respond to market demand.
