How times are changing: While a year ago, in early 2024, interested parties in Germany were concerned about when Apple would be able to produce enough Vision Pro to launch outside the United States, it is now said That Apple has temporarily stopped production. turn of the year, Reports from MacRumors and othersApparently the iPhone maker now has enough Spatial computers in stock to meet expected demand until the successor model. Suppliers in Asia also produced components for 500,000 to 600,000 devices. Apple traditionally does not comment on this.
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However, such a move would not be unusual. And he came with an announcement: there was already talk in October that production would be curtailed and completely shut down at the end of the year. It is also said that Apple has produced the iPhone 12 mini or the first HomePod in stock and thus easily saved the remaining lifespan of the range. The Vision Pro, which costs around 4,000 euros in Germany, is currently a niche product. And after the initial excitement when it first went on sale in February 2024, demand is said to have waned despite the additional countries in which it is sold. During this period, high return rates were also discussed.
Of course, this doesn’t create much pressure to act in Cupertino. With countries like Switzerland, Apple will still have options to increase sales – just not implemented yet. Tim Cook said a few months ago that it was an early adopter product. Many people felt as if its price had been set so high that the Vision Pro would not be a bestseller. Nevertheless, reports at the end of the year sparked discussion about what Apple has in store for the future of the Vision Pro. This not only affects the hardware, but there is also the question of whether there will be a greater range of content in 2025, which could include deeper experiences and games.
What will happen next?
The rumor mill is mainly focused on what might be next in terms of hardware for the mixed reality headset. Apple is said to have largely pushed back plans for a cheaper, slimmed-down version. At present this is not expected till 2027. Instead, California plans to give the Vision Pro another version of the next Apple silicon, the M5, and, to top it all, make it suitable for using Apple’s artificial intelligence, Apple Intelligence. Although the M2 chip built into the first version will be able to support AI, Apple has not yet commented on whether Apple Intelligence may appear on the Vision Pro.
According to its available information, American financial news agency Bloomberg believes that it is possible that the Vision Pro 2 with M5 could be revealed later this year. However, recently it was reported that it may also be postponed till 2026. Apple is reportedly planning to use components from the first Vision Pro in the second, meaning components that are in stock now can still be used.
(MKI)
