The US Start-up Anant reality purchases Napster Music Service for $ 207 million. Both sides confirmed this in a joint message. Anant reality would like to convert Napster into a kind of music meta poetry.
In its message, infinite reality has described themselves as “an innovation company that runs the extended reality (XR), Artificial Intelligence (AI) and the next generation of digital media and electronic business by other immersive techniques.” As part of this vision, Napster is asked to develop from a pure streaming service and towards a social platform.
“Social Music Forum”
Anant reality is said to stand out of the competition as the “social music forum”. For example, the company has the idea of building 3D rooms within the napster, where fans can live together and watch virtual concert together. Anant reality also writes other “immersive and community-based experiences”. This concept is reminiscent of “Fortnite”, which is often the first gaming meta poem.
This equality moves even further: Anant reality wants to expand the business business in Napster. In addition to physical “digital goods” and “exclusive digital materials”. In plain language: Anant reality wants to sell skins for digital characters for real money – video game fans know it as microtrans. Anant reality, gambling elements also promise to install fan engagement in a napster to keep the engagement high and to encourage users to spend money.
Turbulent year
Napter Music Service appears back to the history of a long and turbulent company. The platform, established in 1999, was one of the most important exchange exchanges for music on the Internet Black Market before filing a lawsuit by the market. Napter’s property was finally sold. Many attempts were followed to re -establish the brand as a music streaming service, but Napster Spotiff has not come against the competition from the Apple Music & Co.. The company has resumed several times in recent years, recently in MelodivR in 2020 and Crypto companies Algorand and Hivmind in 2022.
Algorand co-founder Steve Cocinos said to handle with infinite reality, “We are happy that the napster is now part of infinite reality and thus a new paradigm is valid for music and media.”
(Dahe)
