A report about a possible Ubisoft acquisition is driving up the French gaming company’s share prices. The value of Ubisoft shares has risen 35 percent in the past few days, after falling 60 percent over the past 12 months.
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Bloomberg reportedThat Ubisoft is looking for a way out of the crisis together with investor Tencent. Therefore, acquisition by an external investor is possible. Privatization is also possible, which Ubisoft and Tencent can jointly manage. According to Bloomberg, there are other options on the table — and plans haven’t advanced far yet.
in a statement Ubisoft doesn’t at least rule out an acquisition: “Ubisoft notes recent press speculation regarding potential interest in the company,” the company writes. “Ubisoft regularly reviews all strategic options in the interest of shareholders and will inform the market when appropriate.”
disappointing “robber”
Everything that happens in Ubisoft: Chinese tech company Tencent decides. Not only does it own 9.2 percent of Ubisoft Aktoem, but, according to Bloomberg, it also owns 49.9 percent of Ubisoft CEO Yves Guillemot’s family holding company.
Ubisoft’s corporate crisis, which has been going on for years, has recently become worse due to lackluster releases. Many games of recent years have failed to meet the French publisher’s expectations. Sales of the recently released “Star Wars Outlaws” were also disappointing. This led Ubisoft to postpone the release of “Assassin’s Creed Shadows”.
This also has consequences at the management level: the supervisory board must investigate how the company’s processes can be improved. Additionally, Ubisoft will bring future games directly to the Steam gaming platform at launch.
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