next to him regular christmas campaignWhich this time is about the new hearing aid function of AirPods Pro 2, Apple has launched a special “holiday event” in London over the weekend: a special animated film with the British stop-motion characters Wallace and Gromit, which was shown Filmed with an iPhone is projected onto the former coal-fired Battersea Power Station. This iconic building is also the UK headquarters of Apple. The shopping center also has a large store of the iPhone company, which was built in the former machine hall.
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Chimneys as projection surfaces
The animated film, which has a Christmas theme, is six minutes long and was produced exclusively by Wallace & Gromit studio Aardman. It runs between 5 and 10:30 pm every day until New Year’s Eve. In Apple’s photos you can see that chimneys more than 100 meters high also serve as a projection surface. you should have the best view from the thames Is – or from the opposite bank, e.g. a video Turns out Apple CEO Tim Cook has published on X.
Of course, Apple also uses the display to advertise the iPhone. The film is part of the “Shot on iPhone” series, which also includes “Behind the scenes” report Was published. The film device was an iPhone 16 Pro Max, and the telephoto lens was used mostly in ProRAW. Each frame was shot multiple times in 4K and then subjected to 6K stitching to achieve high enough resolution.
It depends on additional hardware
Aardman used software and a total of eight iPhones, which were placed in professional stands that allowed extremely precise placement. The lighting was also certainly professional, as was the post-production. “The iPhone 16 Pro Max was mounted on a motorized head on set to capture photos of the Christmas trees (which play a key role in the film) from two angles. A total of 6,000 images were captured,” writes Apple.
Director Gavin Strange called the project a “cinematic fusion of technology and art”. He hopes that ordinary iPhone users will also be interested in the stop motion technology. “I hope it inspires everyone this Christmas.”
(B.Sc.)
