In 1995, when digitization in hospitality was still an inconsistent concept, George c. Juarez Ayuso Decided to move forward and found CCC.Thirty years later, your company has become a reference Hospitality technologyTo offer new solutions that have changed management restaurant And hotel Spain and beyond it.
“Hospitality of the 90s had nothing to do with today. His experience in a leading company in a leading company still allowed him to find a market niche without exploitation.”
George c. Juarez Ayuso, CEO Saghor / Assigned
Since then, development of CCC. He has gone by hand with technical changes of the region. There were many challenges in the first years, especially in a difficult economic context after the Hangover of Barcelona Olympic Games. “We had to cut a lot of stones and call many doors.
However, paid for quality firmness and commitment. At least, the company was winning customers and strengthening its position in the market. First big jump with arrival in 2000 Tpvs with touch screenAn innovation that changed the operation of the region. But without a doubt, the most important mile ICS solution“It was before and after our company,” he says.
Human factor: key to success
But the growth of Sighore-CS is not just based on technology. The team has been original in this development. “We did not reach without a good team where we are.
Over the years, the company has grown up to count 30 professional hospitalityWith the integration of the ICS solution, the team was extended with a major profile, obtained the right symbiosis between the two companies “. In addition, the second generation arrival, with their children Marta and Louis, contributed to a fresh and renewed sight.
Future of sector challenges and digitization
The hospitality sector has fundamentally changed in the last 30 years and digitization has been the main hero of this change. “In the 90s, hospitality technology was somewhat real.
The fastest changes have taken place in recent years, especially after 2020 epidemic, which promoted large scale digitizations. Automation, Artificial Wisdom and Internet of Things (IOT) They are now emerging technologies that will mark the future of the region. “We are living the fourth industrial revolution and these devices are already being implemented in our region.
Rehore team photo / Assigned
Another big challenge is to remove the region from economic crises. Juarez Ayuso especially remembers two difficult moments: the 2008 financial crisis and the 2020 epidemic. “In 2008, our turnover fell 80%.
The 2020 crisis was even more difficult. Just when Sighor-CS celebrated its 25th anniversary, the region was made paralyzed. “From the first moment, we placed ourselves next to the restorations and hotel businessmen, fully supported them.
Vision of Vision-CS
Today, with its first international expansion in progress after inauguration Seemor-CS Pyrinus in AndoraThe company looks at the future with optimism. Its purpose is to continue to expand and provide new technical solutions that facilitate management in hospitality and retail. “We strongly believe in innovation, this is the engine of our company.
For that, the legacy of Sighore-CS is not only to develop advanced technical equipment, but has contributed to the real value to customers. “We want us to remind us as a company that was always next to our customers, providing friendly and effective solutions,” they say.
In this sense, his future vision aligns with the new generation of the head of the company. “As my children say in Marta and Louis memorial book, ‘In the next five years we will move more than the last three decades’“, He proudly quotes.
Digitalization of hospitality runs its own course and is ready to continue the Sighore-CS change. Thirty years after its foundation, the company continues to look at the future with the same confusion with which it all started in 1995. “Always,” end, “Juarez concludes Ayuso.
