Restructuring in Apple’s hardware department: John Ternes promoted to manager

Apple’s powerful hardware boss John Ternes is reorganizing his department. His three deputies, Dave Pakula, Donny Nordhuys and Richard Dinh, have now been promoted to vice presidents, financial news agency Bloomberg reports. Ternus himself can hope for an additional position as head of the so-called Vision Products Group, which includes Vision Pro and its (upcoming) offshoots.

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Exciting iPhone, but also saving ambitions

Pakula will now lead product design for the iPad, Apple Watch, input devices, audio hardware and Mac teams in China. Dinh handles iPhone product design. Nordhues, in turn, is the new vice president and central program manager of the hardware engineering team that Ternus leads. As iPhone manager, Dinh plays perhaps the most important role, after all, the smartphone division is still Apple’s biggest profit generator.

The new vice president is now overseeing an iPhone roadmap that’s “more ambitious than ever before in product history” — that could specifically mean an “iPhone 17 Air.” “There is an exciting future ahead for this iconic product line,” Ternus said in a letter to its employees. In turn, Pakula is “central” to Apple’s future products; As head of “cross-functional initiatives”, Nordhues holds the reins when it comes to cost savings “without compromising product ambitions”.

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Found a successor for Kate Bergeron?

What’s interesting about the promotion is that Pakula’s new position is partly related to the duties kate bergeron Overlaps, who is currently Turnus’s most important deputy. Apple may be preparing a succession plan. Ternes is still considered a possible successor to Apple boss Tim Cook, even though there have been no new rumors recently.

However, Turnus’s promotion to head of Vision Products Group, with 2,000 employees, is seen as another sign – although no money has been made here yet – that Apple doesn’t have the time to make a real mass-market product. There is a lack of cheap headsets. Several well-known managers have been leaving Apple recently, including former hardware boss Dan Riccio.

(B.Sc.)