Product strategy is a challenging subject – the variety of strategy approaches, burdensome terms, high expectations, and pressure to make the “right” decision make it difficult for many to get involved. But that’s where the new episode of the ProductWorker Podcast comes in. With strategy expert Marcus Andrezak, Oliver Winter highlights how Product Owners can effectively tackle strategy vision without crippling perfectionism.
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make informed decisions
What should always be clear: Strategy is not an isolated concept for a particular group in a company. It’s about making clear, conscious decisions that provide orientation and that can be continually adapted. Approaches like Roger Martin’s Playing to Win framework make this tangible. Rather than creating a rigid plan, an outline provides an opportunity to work flexibly and iteratively.
Another important point is regular engagement with the strategy. Marcus Andrezak emphasizes that strategy is not created in one-off offsites, but in small, continuous steps that become part of everyday work. Regular reflection – for example in meetings or sprint reviews – helps to create clarity and adapt the strategy to the current context. This routine not only trains the ability to talk about strategy, but also improves communication within the team.
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But there is no single correct framework. Rather, it is about choosing one approach from among several strategic approaches that suits your own needs and those of the team.
A key tip for Product Owners is to start small and grow incrementally. The goal is to integrate strategic approaches into everyday work in such a way that they remain practical and create real added value. Anyone who can do this will see how much easier a clear strategy makes daily work – whether it’s prioritizing the backlog or defining goals for the team.
further links
These previous episodes are referenced in this episode:
And product workers can recommend these other older episodes in this context:
Previous episodes with Marcus Andrezak:
If you have further questions for Markus Andrezak or would like to contact him, the best way to reach him is through LinkedIn Profile Or through his website,
The current version of the podcast is also available on the ProductWorker blog: “Different Strategic Approaches – Similarities and Differences,
How can agile product management improve? product owner day dpunkt.verlag and iX will get to the bottom of this question on April 2 and 3, 2025 in Mannheim. Experts share the latest insights and experience reports on user research, product discovery, product roadmaps, product strategy and more. The conference also provides ample space for networking.
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