The average US citizen spends $42.38 per month on streaming subscriptions, which amounts to approximately $509 per year and approximately $30,514 over the course of their lifetime. This has come to light from the Annual Status Report on Consumer Spending on Media Consumption, which has been recently published by the Review.org portal. It seems that US users pay comparatively very high amount to watch series and movies on Netflix, Disney+, Hulu & Co. But this is 23 percent less than 2023.
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The decline in spending may initially seem surprising given the growth in episodic services, with favorite programs sometimes suddenly moving to other platforms. But according to the survey of 1,000 citizens, a total of 27.8 percent of American consumers report “streaming fatigue.” It’s what market observers call a feeling of being overwhelmed by the growing number of streaming apps.
In general, video recovery According to the report Became a “popular American pastime”. The average American consumer uses 2.2 streaming services and watches moving images on them for 3 hours and 49 minutes per day. For comparison: television consumption it was 2022 in this country In the age group of 14 to 19 years, the average viewing time is 30 minutes per day, while for those above 65 the viewing time is more than 5.8 hours.
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The willingness to pay for Netflix & Co. is also decreasing in this country
According to the report, 26.5 percent of US users shared their streaming accounts with third parties last year to save costs. However, due to recent measures against password sharing, this may soon no longer be a readily available option. Reviews.org recommends that those on a budget should reduce the number of subscriptions and spend more time on free streaming services. If you temporarily register on a platform to watch a specific show or movie and then cancel again, you can save a lot of money.
According to industry association Bitcom, users of streaming services in Germany will spend an average of 15.70 euros per month in 2023. Even during the Corona pandemic in 2022, it was 17.90 euros. The willingness to pay for Netflix & Co. in this country has also diminished.
“Cord Cutting” Continues
Media consumption habits in Germany and the United States differ in many ways. This is also why most American homes have had cable television as standard for decades. A fee of $100 per month was typical. For several years now, more and more American citizens have been abandoning cable TV and using only broadband Internet. They are called “cord cutters” and rely on streaming services. Time Warner launched a paid online video on demand service under its HBO brand in 2015. This was considered a minor revolution, as prior to HBO pay television was only available via cable or satellite.
As Reviews.org reports, streaming has not yet reached the popularity of linear TV. 40.6 percent of American consumers still have cable TV subscriptions, and 14.3 percent receive satellite television. The average cable TV subscription costs $89.29 per month. Fiber optic connections cost an average of $81.27 per month, while Internet via DSL costs an average of $58.61.
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