The Jobs To Be Done (JTBD) framework is an innovative approach to customer-centric product development that aims to identify users’ real needs and tasks. Instead of focusing only on product features, JTBD puts their needs first to create software that delivers real value.
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How to implement JTBD framework?
In this episode of the podcast, Ina Einemann, Sebastian Bauer and their guest Martin Betz talk about using the “Jobs to be Done” (JTBD) framework to develop user-centric products. Martin Betz, co-founder of UTXO Solutions, explains how agile frameworks such as Scrum enable direct feedback from users and how JTBD helps to identify their real needs. This approach allows companies to develop products that meet the real needs and desires of users.
Martin Betz explains how the JTBD framework is applied in practice to find out what progress people want to achieve in their lives and what solutions will help them achieve it. He gives examples from his own work and shows how structured customer research helps companies find product-market fit and create products that people really like.
This episode provides insight and practical tips for anyone involved in product development.
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(MDO)
