German online users are still fans of music streaming. Market research institute GfK Entertainment in collaboration with the Federal Association of the Music Industry (BVMI) measured streams of more than 236 billion songs in 2024. This is eleven percent more than in 2023, when observers counted 213 billion views. There were approximately 178 billion streams in 2022. Overall, relevant requests have more than doubled within six years. For example, in 2019 researchers recorded 108 billion streams, up from only 11.6 billion in 2014. The growth rates were initially 97 and 83 percent in the first years of measurement since 2013. From 2018 to 2019 it was 36 percent. Worst brands: Only 7 percent increase from 2021 to 2022.
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The figures include both ad-supported and paid premium streams lasting 31 seconds or longer. Last year, according to Thursday, were popular among music lovers published data Again especially the current title. 2020 productions were able to increase their streaming share from 52 to 56 percent within a year. German-speaking acts such as Alieva, Pashnim, Luciano, Nina Chuba and Apache 207 have been particularly well received. They represent eight of the ten most streamed artists of the decade. International stars like Taylor Swift and Billie Eilish are also in high demand.
By releasing new music, bands and artists such as Linkin Park and Swift also increased interest in their older titles. In addition, classics such as Peter Schilling’s DFB goal anthem “Major Tom (Totally Detached)” or “Don’t Stop Believin'” by old rockers Journey experienced a second spring. Music of the 2010s (Lana Del Rey, Rihanna & Co.) accounts for 26 percent of all streams createdIn the 2000s, Eminem remained unchanged at eight percent, along with artists such as Rammstein, 50 Cent, Coldplay and Lady Gaga. In previous decades, the total was ten percent, with representatives such as Michael Jackson, Mariah Carey, Nena, Abba and Queen.
Most calls were again on Christmas Eve
One of the streaming genres with the highest growth rates is German language pop. There was an increase of 15 percent compared to last year. There were even bigger increases in country (plus 58 percent) and folk (plus 26 percent) – driven by acts like Beyoncé, Dasha, Shaboozie and Hozier. There was also significant growth in the children’s radio dramas and children’s music sectors, which improved by 19 percent. “The attractiveness of music streaming is continuously increasing in Germany,” said Florian Druck, CEO of BVMI, about the assessment. GfK Entertainment boss Mathias Giloth said there is only “one direction: always upward” in the sector. He revealed: “Playlists were particularly hot on Christmas Eve: with 927 million views, it was the most streamed day ever, almost 100 million more streams than last year.”
There are also new figures from the world’s largest music market, the United States and beyond. according to that Local market researcher Luminate annual report 2024 Growth in audio streams there was quite limited at 6.4 percent in 2024. Much higher increases were recorded in countries in Eastern Europe, Asia and Latin America. As far as the US market is concerned, pop overtook Latin as a genre in the second half of the year. Artists like Swift, Eilish and Sabrina Carpenter contributed to this growth.
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