online platform Smoh.comDedicated to the rental of machinery for individuals, comes as an alternative to the traditional economic model, promoting the famous “3 Rs”: reduction, reuse and recycling. It is an e-commerce where DIY lovers can Rent various equipment With a pay-per-use formula and free returns. Smoh was born in 2024 by Homes Rentals, as a new line of business within its rental activity and with the aim of making its equipment and machinery accessible to homes, making rental and Being sustainable.
Beyond the innovative service implemented, manufacturers promote the sharing economy or collaborative economy based on the shared use of things.
a healthy thought
Renting equipment is inexpensive, especially in the case of a machine that will be used occasionally. It is also a sustainable consumption option. From Smoah he says: “It is a unique initiative that promotes re-use, sustainable consumption and circular economy.”
By choosing to rent rather than buy, the demand for production of new equipment is reduced, reducing natural resource consumption and carbon footprint, allowing more individuals to access quality equipment without having to purchase it. . “Tool rental is a more sustainable consumption option, as it is based on sharing and reusing resources to reduce environmental impact,” the firm indicates, recalling data from the Ellen MacArthur Foundation. The transition to a circular economy could lead to global greenhouse gas reduction. “Up to 34% reduction in emissions and savings of up to $4.5 trillion in material costs by 2030.”
chip change
The company aims to democratize access to equipment, offering DIY lovers the possibility to carry out their projects with machines that until now were only available for rent to professionals. This provides an alternative to making large investments and dealing with storing devices that take up space and are often not reused after the first use. In this scenario, Smo provides access to devices by paying only for the time needed and eliminating hidden costs associated with their purchase, such as repairs, maintenance and insurance.
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The customized machinery and equipment rental service combines a team of consultants who will communicate with the user about rental options and any questions that may arise during the use of the products.
create community
platform It also aims to create a community of DIY lovers in which tips, tricks and projects are shared. The website includes a blog of ideas along with technical and creative support on various topics such as garden maintenance, or the right tools for painting.
