Apple is said to be considering selling iPhone subscriptions as early as 2022. The customer will no longer have to buy the smartphone, but will have to rent it for a monthly fee. This really seemed like a “win-win” for the company: it would allow Apple to further boost its iPhone business, providing more sales to its already fast-growing services business as well as new Will attract target groups for whom direct purchase is too expensive – after all, iPhones can now be bought for just under 2000 euros. Nevertheless, Apple decided not to launch an “iPhone hardware subscription service” in December. that report financial news agency bloombergSo the team has already been disbanded and employees have been assigned to other projects.
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Later payment service has also been discontinued
According to the report, Apple wanted to start this service two years earlier i.e. at the end of 2022. Then, due to “software errors and regulatory concerns”, it was postponed to 2023. After several attempts to promote the project, the top management has now decided to abandon it. This project was part of the Apple Pay project group. They had already launched a “Pay Later” product for the US market, with which you could pay bills later, as we know from Klarna – and then closed it down again this year because Apple had to Obviously there was a fear of being subject to the same rules as credit cards. Companies.
In addition, Apple already makes it possible to sell an iPhone after a year or two through its so-called upgrade program. this is what you work for In Europe – where funding is provided over two years – with Zinnia Together. The financial service includes the option to upgrade to a new device after 12 or 13 months; The old one will receive “at least” 50 percent of the original purchase price. The subscription service would not have been a credit transaction, but a type of leasing, including device exchange – although it is unclear whether Apple would have demanded a “special payment” or simply a flat fee in the form of a monthly price.
After internal testing it could not work further
Like the now-defunct Apple Pay Later program, the hardware subscriptions will use the company’s own financial infrastructure and be based on self-issued loans, Bloomberg said. Earlier this year, Apple launched an iPhone subscription service as a trial for Pay Group employees. “Teams working on app store and online store billing were also involved.”
But this beta testing was no longer expanded to include real customers. In the United States, in addition to the upgrade program, Apple also offers a service called apple card monthly installation With which you, as an Apple Card credit card customer, can purchase Apple products without interest for several months.
(B.Sc.)
