How much will the arrival of Apple Intelligence affect the sales of iPhone 16, 16 Plus, 16 Pro and 16 Pro Max? Many stock market observers initially believed that Apple would jump on the AI bandwagon – better late than never – and thus become more attractive to Wall Street, which has been in an AI frenzy for several years. The share price increased significantly last year. But it’s unclear whether there really is a new “super cycle” in which users of older iPhones would be encouraged to switch en masse. Ming-Chi Kuo, a well-known analyst at Taiwanese investment house TF International Securities, is now warning against underestimating the impact of Apple Intelligence.
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“No evidence” of increased sales through AI.
In a report for investors this week He writes about “potential downside risks”That means the risk of overvaluation of Apple shares. His industry contacts have told him that Apple will face some “challenging obstacles” in 2025. iPhone growth may also be “almost stable.” Overall, Kuo sees no evidence that Apple is driving intelligence hardware upgrades, nor does he see it in the services business.
In fact, Apple has emphasized that Apple Intelligence should not become a paid offering, as OpenAI, Anthropic and Co. Is in the case of. CEO Tim Cook considers AI as a core technology that is part of the overall system. “This suggests that previous optimistic forecasts by some analysts and media outlets for Apple Intelligence to generate subscription revenue and boost its services business in the near future were overly optimistic,” Kuo said.
Apple Intelligence No Bear
Kuo cites surveys that show “most” iPhone users are more likely to do so Less interest in Apple intelligence And Apple is having difficulty promoting its “on-device AI” model, which pays special attention to data security, while ChatGept, Cloud & Co. rely primarily on the cloud and are therefore potentially more powerful. .
However, Kuo also writes that he is not “bearish on the stock market” when it comes to Apple Intelligence – at least in the long term. Still, it’s important to be aware of short-term risks. In fact, Apple’s iPhone sales are currently going well: The company is said to have never sold as many expensive iPhone 15 and 16 devices in a third quarter as it has recently. According to market observers, the number of devices delivered was also a record figure.
(B.Sc.)
