The iPhone 15 was less well received in Apple’s most important market in the second quarter of 2024 than the previous iPhone 14 model from last year. This comes from Latest survey of the analyzed company CIRP Accordingly, the share of iPhone 15 models in Apple smartphones sold in the United States between April and June 2024 totaled 67 percent. This was quite different for the iPhone 14 last year, where the share was 79 percent and increased by 4 percent compared to the previous quarter, while the share for the iPhone 15 fell by 1 percent in the second quarter of 2024.
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Bright spots on the most expensive iPhone
The numbers show that Apple was clearly less successful this time around in convincing users of all models to switch to the iPhone 15 – even if the hardware, for example with its USB-C port, brought many innovations. However, there is also positive news when it comes to the breakdown of models: The corresponding Pro Max model, the most expensive iPhone, did not lose any share. For both the iPhone 14 Pro Max and the iPhone 15 Pro Max, this was 22 percent in the second quarter. In addition, the iPhone 15 Pro Max is the best-selling model overall.
However, with the iPhone 14, the entry-level model was the winner in the second quarter of 2023 with 24 percent. In practice, this means that Apple clearly succeeds in getting users to buy its most expensive devices, which come with larger screens and better camera technology. The remaining market share is occupied by older iPhone models, including the 14 and 14 Plus, the 13 and 13 mini and the SE. The overall distribution was as follows: iPhone 15 with 19 percent, iPhone 15 Plus with 8 percent, iPhone 15 Pro with 17 percent and, as reported, the iPhone 15 Pro Max with 22 percent. The 14 models combined achieved 17 percent, followed by the 13 with 11 percent and the SE with 5 percent. The iPhone 12 is no longer officially sold.
Does the “supercycle” come with the iPhone 16?
Now it will be interesting to see how the numbers change when the iPhone 16 launches in the fall. There’s some hype around Apple’s AI feature of Intelligent Technology, which has some analysts hoping it could start a new “super cycle” with higher switching rates.
However, well-known analyst Ming-Chi Kuo warned that this may be too optimistic. Recent statements from Apple suppliers such as TSMC and Largan when announcing their figures have shown this There was no significant increase in orders from the group There will be. But this simply means that Apple itself is being cautious. Apparently only 15 million units were ordered compared to 91 million for the iPhone 87. On the other hand, it is possible that fewer orders only affect some industries and Apple orders more components in others.
(B.Sc.)
