More digital journalism, low cable television: According to this guiding principle, American news channel Cable News Network (CNN), which can also be obtained in this country, wants to restructure its operations and start a new streaming service Is.
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CNN boss Mark Thompson wrote in an internal communication that the service should be similar to the TV offer, but should be feile. New York Times reportThompson says that in the context of materials, the new product should mainly revolve around lifestyle subjects.
CNN streaming service has already flopped
The company, which belongs to Warner Brothers, launched CNN+ in early 2022. A streaming service with news focus that should be additional payment for free TV. Warner Media created streaming service with a lot of financial strength and large ambitions and included some top -class newcomers. However, the boss of the time, David Caslav, who had just taken over, had other views and immediately canceled the service. At that time he wanted to add all the brands to a service, it was said – although there were also reports of low user number.
As the current boss Thompson also announced, the CNN 200 TV production is trimming employees. CNN boss Mark Thompson reported that even a large number of jobs will be produced in other areas, for example data science or product engineering. CNN wants to fill around 100 such posts this year.
Like all mass media, television broadcas also are struggling with migration to new channels of the audience: viewers prefer to choose streaming services, video portals or social media to watch news. It is here that CNN, traditionally based on cable television, is now trying to reach its audience.
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