Apple Your announcement intelligence artificial (AI) Free for your products, ‘Apple wise‘In the last summer, but today he is still away from fulfilling his promise; A headache that has inspired him to delay the launch of new tasks, reorganize his management team, and even delay in facing demands.
The Bite Apple, the Executive Director of Tim Cook’s company emphasized at the WWDC Developer Conference on June 10 that Apple’s AI will be “Unavoidable for your company’s productsSince they would make them “more useful and pleasant”.
About ten months later, the apple presented by Apple has its functions: the possibility of creating custom emoticons, designing images through lessons and access to Openai’s popular chatbot chatbot. All tasks that already offer their rivals,
However, the tasks that have not yet seen the light are the most appreciated during the WWDC presentation; For example, that AI of Apple may increase Siri so that this voice can take action inside and in the middleHow to send an article to an article to a group in the message, or save an address for contact with ‘see it’ on the screen.
Siri update delay
,We are working on a more individual head, This will be more aware of your personal reference, as well as the ability to work within your applications and for you. It will take more time to implement these tasks and We guess them to apply further Year“, This month, the world’s most valuable company said in a statement that some special media had access.
It leaves that Siri update, improved with AI, does not launch until the beginning of 2026.
,Even if the iPhone presents new format in the next two years (Dalegado for iPhone 17 and possibly a fold to 18), Volume (sales) growth will probably slow if AI takes longer in materiality, “Jefferies analyst, Edison Lee wrote in a report.
delay A launch Is Unusual for company The Bite Apple, who has achieved much credibility to be cautious among users and has not announced new tasks or products until they are sure that they can fulfill their promises without questioning their safety and privacy standards.
An example of this was when technical giants last year Canceled its ambitious and expensive project to launch an electric car, A confidential project in which Apple had been working for a decade.
Internal reorganization
According to Bloomberg, several headaches of the doors have arisen inside the Siri due to not being able to distribute a smart bei, and Apple’s executive has made his team a very difficult remarks in a general meeting.
In addition, Cook has lost confidence in John Gianndria’s abilityAccording to the newspaper, to execute the growth of products, to execute the development of products, so he signed up as a new manager for Mike Rockwell, the creator of Vision Pro.
Meanwhile, Rockwell will report to the Software Director, Craig Federite.
Unrelated advertising demand
Although technology was not ready, Apple announced the improvement of its products for its AI for months on television To sell iPhone 16.
As a result, a federal case has been filed in the US District Court in San Jose (California), which is for misleading advertising and unfair competition.
Demand requests that Provide collective claim status And compensation for the damaged damage by the iPhones and other equipment buyers with Apple Intelligence.
