Amazon Prime subscribers in the United States should be able to add Apple TV+ content as a channel in October 2024. Then your own Apple app is no longer necessary; The videos can be accessed on any device that supports Prime Video. Like other streaming services, Amazon is integrating Apple TV+ into its interface. Nearly 100 providers in the United States have already taken this step.
Advertisement
The expanded collaboration was announced by Amazon Prime boss Mike Hopkins bloomberg conferenceAmazon announced soon after New offer is knownAnd also mentioned the price: Apple TV+ as a channel costs $9.99 per month. It’s the same price as subscribing directly to Apple, but other than integration into the Prime interface, there doesn’t seem to be any reason to switch.
Prime Video will soon be profitable
Mike Hopkins subtly hinted at why Apple might have decided to do this: Prime Video “serves hundreds of millions of subscribers around the world,” he told Bloomberg. Apparently Apple wants to gain more visibility through more visibility on all possible devices and is hoping for more customers. Prime Video, in which Amazon has invested heavily for more than ten years, should become profitable “very soon”, Mike Hopkins also said.
Amazon and Apple have been working closely together for many years. Since 2017, there has also been an app for Prime Video on Apple’s streaming boxes called Apple TV. The company also offers other Apple devices directly through Amazon. The two companies did not provide any information about a possible collaboration between in-house studios to produce new content.
(Never)