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Apple Intelligence: At least two years behind the competition?

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Apple still has not officially introduced its AI system Apple Intelligence. Things will only start with iOS 18.1, iPadOS 18.1, and macOS 15.1, which are expected next week – initially only in the US English language version, with limited functions, and not initially within the EU. Apple clearly knows internally that it lags far behind the competition when it comes to artificial intelligence.

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This is how Bloomberg journalist Mark Gurman writes In your most recent newspaperSome Apple employees believed that the company was “more than two years behind the industry leaders” in generative AI. The first features lacked the “wow factor”. Apple’s internal research showed that OpenAI’s ChatGPT delivers 25 percent more accurate responses than the new Siri — which likely won’t be released for several months. Apart from this, ChatGPT can answer 30 percent more questions in total.

Apple is initially addressing the problem by making ChatGPT an optional part of iOS, iPadOS, and macOS by the end of the year. If Siri doesn’t know an answer, the OpenAI system can take over. By the way, it apparently won’t cost Apple any money to provide the capability; Apple also hopes to benefit from its ecosystem when it comes to AI – not first, but according to the general motto of “best.” Apple boss Tim Cook emphasized this again in a recent interview with the Wall Street Journal.

Apple Intelligence: At least two years behind the competition?

Software boss Craig Federighi also commented on the state of Apple Intelligence. Even in the Wall Street Journal he said that Apple is don’t just put anything out“You can release something that’s messed up. But Apple’s position is this: We try to get every part of it right and we don’t release it until it’s ready.” Voice assistant Siri will also only be adapted “in phases” and benefit from Apple Intelligence “over the coming year,” Federighi said. Apple’s challenge here is also to combine the Assistance function, which allows you to control your garage with answering questions. “There’s a trade-off between individual capabilities,” he said, “will these worlds converge? Yes, absolutely.”

The first features of Apple Intelligence include writing tools, which help with composing emails, notifications, iMessage messages and summarizing emails, and the ability to intelligently remove parts of images in Photos. Image generators like Genmoji or “Image Playground” for creating comic-like images would come later. In the interview, Federighi also emphasized how much emphasis Apple places on protecting privacy in its AI approach. For this purpose, the group has developed its own server technology (Private Cloud Compute, PCC), which does not even require decrypting the content.


(B.Sc.)

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