Low hanging fruit on screen: Apple is apparently in the process of changing its exploitation strategy for expensive TV+ movies. The group has so far rarely been successful in attracting cinemagoers to its productions in large numbers. Recently, the number of theaters where George Clooney and Brad Pitt starrer “Wolves” were to be shown was cut.
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A few theaters instead of thousands of screens
According to a report from financial news agency Bloomberg, Apple originally planned… Up to one billion US dollars “in films for theatres” To invest, which will later run on an in-house streaming service. But so far, even expensive films like “Argyle”, “Fly Me to the Moon” or “Killers of the Flower Moon” have not been a hit at the box office. With “Wolves”, Apple decided to only show the film in certain movie theaters. The previous plan was to bring it to thousands of screens worldwide.
Now, Bloomberg reports, another Apple movie won’t be shown in theaters worldwide until next June — “F1” starring Brad Pitt as the ex-Formula One driver. The announcement to be more affordable with cost is said to have been made by the Apple management in Cupertino. Apple is currently investing $200 million or more per film. Insiders say there will be about a dozen films per year in the future, but they will not exceed $100 million. The total amount is not reduced, but distributed differently.
Strategy confuses Hollywood
It’s not just Apple having difficulty achieving the classic “blockbuster” – competitors like Amazon and Netflix are also currently restructuring their movie strategies. In Hollywood, this confuses some veterans. So agents and producers alike wonder what the plan is behind it all. Tech giants may simply intend to advertise titles alongside cinema releases, which then generate actual views on streaming offerings – or they may actually be trying to make money at the box office.
Anyway, the news is not good for cinema operators. They are in recovery mode even after the pandemic. But it has certainly managed to continue to produce hit films, for example “Deadpool and Wolverine”, which is global. grossed over a billion dollarsApple itself continues to wear charity pants elsewhere. There are plans to build a new location in Culver City, Los Angeles by 2026, where more than 3,000 employees will work on streaming services.
(B.Sc.)
