For the video part of its “Amazon Prime” subscription, the online giants clearly want to keep themselves in a much different position in the long term. Instead of making more in-house films and series, the company probably wants to focus more on live sports. Amazon wants to benefit from advertising, especially individual customers (targeted advertisements).
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This has been revealed from a report of The Information Reuters quotedAccordingly, Amazon has similar plans for a long time. In a strategy meeting in 2022, it was already decided that the funds should be removed from films and series and transferred to more live games. Since then, it is said that Amazon has spent less on its previous content, reported that Eight producers who have previously worked with Amazon or are currently working. Amazon himself has claimed that it has heard from two sources that CEO Andy wants to make Prime Division profitable in JC 2025.
3 billion for sports per year
In 2024, the total budget of in-house production is reported to be $ 7 billion. Without specifying the period, the report states that Amazon has so far invested $ 3 billion in sports broadcasting rights, including NFL Football League and NBA Basketball League games. In mid -2024, Amazon participated in an agreement with NBA, which reserved the rights of NBA Games for eleven years to streaming service with Disney and NBC Universal. Total volume: $ 77 billion.
In Germany, Amazon’s interest in sports broadcasting has so far been particularly noticeable as the company regularly shows the Champions League Football Games live. There are 17 games in the current 2024/2025 season, and Amazon still has some part of the CL authority for the upcoming season.
From the international perspective, the current efforts of Amazon Prime in this strict competition are also following its greatest rival Netflix, which has developed more hunger for revenue from live sports. It also appeared in Germany through a boxing match between Mike Tyson and Jake Paul in November 2024. In the United States, Netflix has also been a player in the field for a long time with the broadcast of WWE Wrestling League and NFL Christmas Games.
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