AI “personality” as an alternative to Siri: will Apple’s robot become “human”?

Apple is apparently planning a new “personality” for its devices in addition to the famous voice assistant Siri, which has been on the market since 2011. This reported Bloomberg journalist Mark Gurman. According to him, this would be for the group’s new “tabletop robot”, which is scheduled to first hit the market in 2026. Generative AI is also used.

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A robot named (not) Siri

Gurman said, “While Siri is the digital assistant for Apple’s existing devices, the company is working on another human-like interface based on generative AI.” However, it is not clear why Apple would eliminate Siri, at least in its latest devices. The new personality is reportedly planned to incorporate other robotic products of the company planned in the future. Alternatively, it can also be speculated that the system will be radically renewed, but will still be called Siri.

Observers at Apple Intelligence had already speculated that Apple could kill the Siri brand. Finally, the voice assistance system has users Doesn’t necessarily have the best reputationIt didn’t feel like it underwent any further development for years. Now the software will get a lot better thanks to generative AI. However, the current betas of iOS 18.1, iPadOS 18.1 and macOS 15.1 show only limited optimization; Siri will only get “even better” next year;

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Generative AI is still new territory for Apple

Unlike Google, Meta or OpenAI, Apple has not yet brought a product with generative AI to market. This will be the first time with Apple Intelligence, which will probably come out in October. However, Apple is moving very slowly here, releasing only individual functions that are also limited in scope. For example, with an integrated image generator you should only be able to create comic and drawing-like creations, but not photorealistic representations.

Generative AI can help Siri and the new “tabletop robots” communicate better with people. The main criticism of Siri at the moment is that the voice assistant often does not understand the user or understands incorrectly. Current chatbots are much better here – or at least pretend to be.

(B.Sc.)