“YouTube new television is” -The CEO of YouTube Neil Mohan title in a blog entry at the beginning of the year. In the United States, television is now the device on which YouTube is most often used. Thus TV has pushed itself to the mobile devices that have been leading this category for years.
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Keep in mind, this statement only refers to the USA, where YouTube TV has a streaming service including traditional TV offers. YouTube TV has not been introduced in Germany. Mohan clarifies in his blog entryIt is not only seen on television in USA.
Powerbeats per 2 overhaul apples: Airpods Pro 3 is missing with heart rate sensorMohan writes, “The new ‘television’ does not look like old ‘television.” “It is interactive and contains things like shorts (yes, they are seen on TV), podcast and live stream, sports, sitcom and talk shows right next to.”
New advertising format for tv
YouTube’s upwing on television means new interest from advertising partners, Mohan says. YouTube is still busy developing new advertising formats that do ideal work on TV – such as advertising during QR code or playback brake. Such an advertisement introduced the prime video of Amazon last year, and as a post of social media shows, the advertisement is already used on YouTube on Pause screen.
Mohan also announced some customers in his blog entry. YouTube TV has “over 8 million customers” – a number published by YouTube a year ago. In the meantime, how much the number of customers has increased, cannot be seen with vague words. According to Mohan, YouTube music and YouTube premium have more than 100 million customers. However, the amount also includes the test version of membership.
(Dahe)
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