YouTube has announced an improvement in advertising obstacles in the middle of the video. From mid -mai, advertisements should not interrupt speakers in the middle of May, but it should be used for “natural obstruction points” such as brakes and transitions ,,,, Video platform declared on a support page,
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With changes, YouTube clearly wants to reduce the number of people who cancel the reproduction while playing the video as a result of the advertisement. From the point of view of the video platform, this advertisement is also a nuisance for customers. Efforts in July 2024 revealed that the new system had organized five percent more advertising revenue – so some viewers watched the video for a long time.
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With a new feedback tool, which will be rolled out from this week, the platform also wants to support those who manually continue to choose the option of set interruptions. If it is found that many audiences cancel in a self -place situation, the manufacturer will receive a signal in the future YouTube studio and can take the advertisement brake to another point.
In the old video with manual interruptions points, YouTube wants to insert other automatically set advertising brakes. If you do not want this, you can stop it at YouTube Studio. Nothing changes for all those who have only used automatic interruption.
Still free decision
YouTube emphasizes the manufacturer’s free decision whether they allow obstruction while playing their videos. This option exists only for videos that take more than eight minutes.
(MKI)
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