Vision Pro in other regions – unclear sales figures

Apple is looking to boost sales of its Vision Pro mixed reality headset with additional sales markets. As the group’s global marketing chief, Greg Jozwiak, announced at the X on Thursday, there will also be South Korea and the United Arab Emirates (UAE). supplied with equipmentVision Pro is now available in twelve regions around the world. “We are delighted that customers from a dozen countries and regions can immerse themselves in the world of spatial computing,” Jozwiak said. However, Apple’s quarterly figures, also announced on Thursday, did not provide any information on sales of the glasses, which are available in Europe from 3,999 euros.

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Introduction to South Korea and the United Arab Emirates

According to Apple’s announcement, both sales launches are scheduled for Friday, November 15, i.e. in 14 days. Pre-orders are available from November 4th. Prices vary, but are much lower than in Europe. In South Korea you pay 4,990,000 won for the entry-level model with 256GB of storage. According to the current exchange rate, this is equivalent to approximately 3,335 euros. The price in UAE is 13,999 AED i.e. 3,510 Euro. As is well known, the price in the United States is 3499 euros plus sales tax (if applicable in the respective state).

Apple has not yet provided any information about the cost of the medium (512 GB) and most expensive (1 TB) models in South Korea and the UAE – they are also likely to be lower than in the EU. But these low prices are significantly higher than competitors like Meta Charge, even if the image quality of their devices is worse. These include Quest 3 (from €489.99) facebook mom and new cheap model Quest 3S (from €325) – The latter costs less than a tenth of the Vision Pro.

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No information on sales figures

Apple is currently keeping a low profile when it comes to sales of the Vision Pro. In yesterday’s call with analysts about the quarterly data, CEO Tim Cook said only that he was seeing “continued sales momentum,” particularly in the enterprise business. The Apple CEO had previously stressed in an interview that the device is not currently a mass-market product. Apparently Apple also stopped production because warehouses were sufficiently full.

The group is currently working on a successor model to the Vision Pro. The main objective is to reduce the price, although this may affect the specifications. Apart from this “Vision”, a “Vision Pro 2” with faster chips is also being worked on. Apple is still using the M2, which was already replaced by the M3 at the time of sale.

(B.Sc.)