Vision Pro: Apple is reportedly stopping production

About eight months after sales began, Apple reportedly began significantly reducing production of the Vision Pro. The company may shut down production by the end of the year, reports The Information, citing people with knowledge of Apple’s supply chain. Earlier suppliers reduced production of components for the headset in May due to weak sales forecasts. It is being told that the production has reduced significantly since the beginning of summer.

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Apple Vision: Cheaper model in development

Apple has apparently built up enough inventory to meet low demand for the Vision Pro in the near future. In total, suppliers have produced parts to produce approximately 500,000 to 600,000 pieces of the headset so far. Apple warned Luxshare, the contract manufacturer responsible for final assembly, that production could stop in November. Currently, 1,000 Vision Pros are said to be rolling off the production line there every day. According to the report, existing production lines will remain in place for the time being to scale up production again if needed.

According to information Apple has now postponed further development of the Vision Pro 2 to focus on cheaper variants. However, the Pro model may be updated later with a chip upgrade. The Vision Pro currently uses Apple’s M2 chip, the iPad Pro already has the M4, which should be introduced in the first Macs soon.

Observers expect a (slightly) cheaper Vision headset for 2025. It will likely operate without unusual external displays and rely on cheaper materials and components. The starting price of this “Vision” is rumored to be around $2,000.

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A 4000 euro headset is not a product for the mass market

The Vision Pro is also available in Germany from June, with prices starting at 4,000 euros. Apple also knows that this price point does not open up the mass market: the headset is a product for early adopters, Apple boss Tim Cook explained in an interview, without commenting in much detail on the sales figures – of course he Always wants “everything sells more”. In terms of building an ecosystem, the product is “probably successful,” Cook said over the summer.

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