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Apple wants its users to know that they can surf especially safely with the Safari browser. That’s why the company launched a new campaign on Tuesday evening that emphasizes how data protection-friendly the app is compared to the competition. It prevents cross-website tracking, helps protect location data and offers a modern “private surfing” mode “with real security.” The features are already active and are part of Safari 17.
Apple’s click tracking against Mozilla and Google
Apple, which has included the feature in iOS as well as iPadOS and macOS, apparently wants to differentiate itself from competitors such as Google or Mozilla. They are currently working on successors to third-party cookies that would enable advertisers to track users without identifying them. But both Google’s “privacy sandbox” and Mozilla’s “privacy-protected attribution” – recently activated without communication in Firefox – are facing criticism. However, Apple cannot do without such a function: it is called “AdAttributionKit” (formerly “Private Click Measurement”) and will remain active in “Private Surfing” mode in the future as well.
Like Apple in its The WebKit blog explainsbut this is limited to attribution in one tab – it is only transferred to tabs that are then called from there. If someone copies and pastes a link, it will not be tracked. “Since private browsing does not retain data, pending attribution requests are discarded when the tab is closed.” There have also been improvements to link tracking protection. Here Safari now removes parts of the parameters to restrict cross-site tracking. However, campaign tracking is allowed.
More privacy with Safari extensions
Apple continues to work on supporting WebExtensions. Extensions that can access website data and browsing history are now disabled by default in private browsing mode. However, this is not new for other browsers. If websites are not loaded through iCloud Private Relay, future “Private Surfing” modes will display a warning that you may be revealing your IP address.
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Apple had already taken anti-fingerprinting measures in previous versions of Safari. It is being said that now these have been tightened again. The company said, “To combat fingerprinting, Safari presents trackers with a simplified version of the system configuration so that more devices look similar and it is more difficult to identify a specific device. Many of our competitors do not go this far.”
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