MOBILE

Tim Cook: His main project remains apple glasses

14/04/2025

Already many years ago, since at least 2019, Apple CEO Tim Cook insisted on how much future the field of future reality (AR) is for him. “Dark” is that and life -conduct. At that time there was nothing to see from the company’s first headset, vision Pro. It is now different: the device has been in the market for one year and one year in Europe in the United States. Financially, it should be a flop, which is not surprising given the entry value of 4000 euros. But the technology behind it has developed further. It is also to be done with Cook, as the financial news agency Bloomberg wrote in the weekend: According to this, there is hardly anything that is more important for him than the further development of real apple computer glasses that can be placed on the nose.

Product Development Supreme Priority – Long Breath

“Real” R-Glass is the plan where you want to defeat Meta or Google. An internal source said, “Tim is interested in nothing else.” Financial news agency to Bloomberg“This is only one thing when it comes to the approach to product development, he takes care.” This scheme remains a big vision of light glasses which the customer can wear throughout the day. It is going to overlap the field of vision with AR, project pictures in the real world. According to the report, this idea remains the top priority of Cook.

However, it will still take “many years” to get ready for such AR glasses. This includes displays, chips with adequate performance and small batteries with large capacity. According to Bloomberg, the application should be exciting as the iPhone. After all, mass production and a sufficient price. For comparison: In the Metas Project Orion, the cost of glasses per prototype unit costs around $ 10,000.

First a new vision pro model

Before continuing AR glasses, Apple wants to launch a second vision Pro. It is believed that it is light and cheap – how vague it remains. In addition, the device should receive a quick connection to the future Mac so that it allows high-end-proclaimed applications without latcy, this flight for simulator or surgery applications.

At the moment, something like this only works with the developer strap, which Apple sells as a special accessory and which you have to keep exclusively, which bothers the freedom of movement.