social network And online video companies do a “huge” job Supervision” from users. What is it The report was published yesterday By the Federal Trade Commission (FTC), the agency that oversees consumer rights USA,
The document accuses big technology companies of Facebook, WhatsApp, YouTube, Discord, reddit, Amazon, Snap, TikTok And Twitter/X to collect a large amount of personal data inside and outside its users ApplicationSensitive information which they sell to third parties, often without their knowledge.
Much of the business of these companies depends on user tracking, tracking allows this Algorithms Learn their interests to determine what content and ads they are exposed to. This method means that the platform has details on your age, gender, language, education, family income or marital status, among other issues.
“Although these practices are lucrative for companies Supervision “People’s privacy could be at risk, their freedom could be endangered, and they could face a whole range of harms, from identity theft to harassment,” he stressed. Leena KhanChairwoman of the FTC. “The fact is that many companies do not adequately protect children and teens Internet is particularly worrying.”
Regulation is needed
For years, US digital companies have been operating without limits, and assured lawmakers that they would regulate themselves. The FTC believes this model has failed and is therefore urging Congress to approve federal regulations that guarantee Privacy and this data securitySimilar to European Union (EU) almost a decade ago.
“Any attempt to limit or regulate the way these companies collect people’s personal data would conflict with their core commercial incentives,” said Khan, the face of this independent government body. USA,
The FTC denounces that users have little control over their own tracking, since almost none of the companies analyzed offer them “the possibility to directly control algorithms, data analysis or the use of their data”. artificial intelligencenor separate yourself from them”.
