Market researchers at IDC said in their analysis published on Monday that the smartphone market grew by 6.5 percent in the last quarter compared to the previous year. This is the fourth consecutive quarter in which the smartphone market is growing. It is slowly recovering from its weakness of previous years.
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More and more countries are banning smartphones in schoolsIn total there were According to preliminary market results from IDC 285 million smartphones were sold in the last second quarter. After Apple sold the most new devices in 2023 and overtook Samsung, the South Korean company regained the top spot it has held for years in 2024.
In the second quarter, Samsung was able to regain its lead but was unable to extend it: With nearly 54 million smartphones sold worldwide, Samsung was responsible for 18.9 percent of smartphones sold in the second quarter. Apple sold 45 million iPhones, which equates to a market share of 15.8 percent.
|
company |
2Q24 Delivery |
2Q24 market share |
2Q23 delivery |
2Q23 market share |
2Q24/2Q23 growth |
|
1. Samsung |
53.9 |
18.9% |
53.5 |
20.0% |
0.7% |
|
2. Apple |
45.2 |
15.8% |
44.5 |
16.6% |
1.5% |
|
3.Xiaomi |
42.3 |
14.8% |
33.2 |
12.4% |
27.4% |
|
4. Vivo |
25.9 |
9.1% |
21.3 |
7.9% |
21.9% |
|
4. Oppo |
25.8 |
9.0% |
25.4 |
9.5% |
1.8% |
|
Other |
92.1 |
32.3% |
90.1 |
33.6% |
2.3% |
|
overall |
285.4 |
100.0% |
268.0 |
100.0% |
6.5% |
The middle class is lagging behind
Xiaomi ranks third in the smartphone ranking with a market share of 14.8 percent, ahead of Vivo and Oppo with 9 percent each. Other smartphone brands are no longer listed in the IDC data, but overall their share is just over 30 percent. “Growth in the second quarter of 2024 provided further relief to manufacturers, but the recovery is still slow,” said IDC researcher Will Wong.
One trend that IDC market researchers noticed is the increasing polarization of the market: Both premium devices and entry-level smartphones are becoming more popular. According to IDC, while Apple and Samsung are dueling for the high-end market, a number of Chinese brands are targeting the entry-level phone market. Market researchers say mid-range devices are lagging behind. However, the report does not provide any exact figures.
(There)
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