The changes to Apple Podcasts are said to cost companies “millions.”

Is a podcast already accessible if a user has simply subscribed to it and the corresponding program is automatically downloaded through the Podcasts app? This question revolves around the conflict between Apple and many content creators who are concerned about changes in Popular group client for audio broadcasting The deal revolves around “millions” being at stake, according to the affected companies.

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iOS 17 resulted in 31.1 million fewer downloads

As British business media Proactive reported this week, the issue came into the spotlight when London-based Audioboom Group announced its figures. The company, a podcast platform operator that is also active in the podcast marketing business, announced that its turnover has reached $9 million less overall Wrote more than expected. This is due to a change made by Apple in iOS 17 as part of its Podcasts app.

The number of downloads of podcasts of the group, whose platform is used by providers such as BBC Radio, AP, Premier League, Yahoo and actor Stephen Fry, fell to 31.1 million in the second quarter. However, this decline is “in line with the industry average” as all podcast companies are affected. Overall could Audioboom 94.8 million downloads were recorded compared to 125.9 million in the same quarter last year. After all, sales per 1,000 downloads increased by 38 percent to $60.09 – the reason apparently being that the reduction in downloads made individual downloads more valuable.

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A wise change indeed

The change made by Apple means that “following” (formerly: subscribing) to a podcast will no longer automatically download a large number of episodes. Since these downloads matter for marketing, the (obvious) reach has now increased. With iOS 17, Apple is more sensitive to bandwidth (and storage space) and reduces the number of downloads by default. Since many users do not change the default settings, the effect that Audioboom observed occurs.

It was clear months ago that this would happen. At that time, the company gave a presentation Podtrac found that the top 20 podcasters recorded about 25 percent fewer downloads than last year. From a user perspective, this is actually a good thing, as the app doesn’t fill up “forgotten” podcast subscriptions with new content you don’t want anyway. Sometimes this can even be bad for users: when they’re offline and looking around in their library but can barely find any downloads. Apple recently added transcripts to the Podcasts app.

(B.Sc.)