How many Apple customers (also) will pay a fee to reach Apple Intelligence? Apparently more than expected. This is the result of a good 3,300 users survey that was done by Morgan Stanley Bank in February and March. Macrums reportAccording to the information, only 14 percent of the people involved in the survey said that they did not want to pay for the AI ​​system, one and 6 percent initially wanted to commit and wait and see how the proposal was developed. However, 80 percent are generally ready to take money for Apple Intelligence.
30 percent will pay $ 10 to $ 14.99
Of the 3300 respondents, about 1400 current iPhone users were the users, 450 had the iPhone 16 or iPhone 15 Pro or 15 Pro Max that work with Apple Intelligence. The service is still still beta and fundamentally free – Apple currently does not intend to make it for fees. The maximum amount that users are ready to pay is, however, below what is known from other services. Only 22 percent are ready to pay $ 15 or more. 30 percent will be out from $ 10 to $ 14.99 and $ 17 to $ 9.99. The price of 11 percent minority Apple Intelligence will be less than $ 5 per month.
When it comes to the survey, it should be kept in mind that it was clearly a displacement of new tasks before being part of Apple Intelligence. With these, voice assistants should know the user’s personal reference and read the screen and operate the apps. Now it should be taken up to one year in the works to be presented. Better chat bot functions for Siri are still pending, instead using Apple Chatgpt Openai instead.
Contestants are more expensive, but may be more
Despite the fundamental desire to pay, customers clearly reduce the covered amount compared to other AI offers. For example, Openai would like to do approximately 23 euros for the plus version of the chat from $ 20 to cloud. Services can also be used to a limited extent, but only payments are given access to the best models or they can use them faster and more often. It is difficult to compare with Offer Apple rather simple AI Functions-Including Writing AIDS and simple image generator.
The Morgan-Stanley survey is called representative in case of age, gender and region, but only covers the American population. However, the American market is one in which Apple Intelligence is the longest available. The AI ​​system was rolled out in Europe only in spring.
(BSC)
