tiktok Will emit approximately 7.6 million metric tons carbon dioxide Per year, the carbon footprint is larger than that of countries like Greece. This has become clear from a new study by a consulting firm. green one who measures environmental impact Popular video platform owned by Chinese technology giant ByteDance,
According to their estimates, the average TikTok user spends 45.5 minutes per day.scroll‘, as known for consuming an infinite cascade of recommended videos just by the act of sliding your finger across the screen algorithmThey state that it is generated annually green house gases -Main reasons for global warming-Equivalent to driving 198 kilometers in a petrol car. “Addiction also results in people being encouraged to personally generate a greater (carbon) footprint,” explains Alexis Normand, CEO of Greenlee.
Australia will force Google, Meta and TikTok to pay taxes to finance mediaTikTok has about 1.5 billion users worldwide. However, Greenlee only takes into account in his calculations the theoretical emissions of ‘tiktokers’ in the United States, the United Kingdom and France, so the tonnes of gases thrown into the atmosphere each year may be higher than indicated, possibly reaching much higher. Can. 50 million metric tons CO2Greece’s carbon emissions in 2023 were 51.67 metric tons.
highest emission platforms
In any case, TikTok’s carbon footprint will be higher than those associated with other platforms. Instagram, xFirst Twitterone of the two snapchat In the same area. This will happen because your average user spends more time scroll In front of the screen. Thus, according to Greenlee’s analysis, it burns 48.49 kg of CO2e in one year of application. The podium is completed by the average user youtubeWith an annual consumption of 40.17 kg CO2e, and Instagram, with 32.52 kg CO2e.
The consulting firm also criticized the fact that TikTok’s carbon emissions are the most opaque among big technology companies compared to other giant companies. Target, Amazon, Google one of the two Microsoft Each year they submit a detailed report showing their climate impact. still, A study by The Guardian It has been warned that these reports may conceal figures which could be as much as 662% higher than those presented.
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