Shenzhen: Apple is investing more money in Chinese laboratories

Apple is spreading good vibes in its second or third most important market – depending on how you count it: with the announcement of big investments in research and development as well as the much-anticipated visit of chief operating officer Jeff Williams. This is how the company stands According to Calian Press Shortly before the opening of a new laboratory in the southern Chinese tech metropolis Shenzhen. The budget for it is estimated at one billion yuan, not much more than 130 million euros. Williams was previously spotted in China.

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quality control and much more

The new research lab in Shenzhen will focus on the areas of materials science, quality standards and product reliability. Products such as the iPad, iPhone and Vision Pro will be tested for durability. In addition to Shenzhen, Apple also operates its own Chinese research centers in Beijing, Shanghai and Suzhou.

In Shenzhen, among other things, the plan is to expose products to extreme conditions – for example in terms of humidity, temperature or dust. Similar tests are already being carried out at the iMac production facility in Ireland. Shenzhen is likely to be the place where suitable machines will be developed or expanded. Since Apple’s supply chain is still mainly located in China, the findings can be implemented immediately.

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Meeting with Deputy Prime Minister and Foreign Minister

Meanwhile, Williams, number two after Apple CEO Tim Cook and his closest aide, was in Beijing last week. He met as part of a delegation that also included Micron Technology President Sanjay Mehrotra. Vice Premier He Lifeng and Foreign Minister Wang Yi,

Wang called on companies to “aggressively participate in the process of further reform and modernization in China.” The “US-China Business Council” in Beijing should help build a “correct understanding of China” in the United States. Williams and Mehrotra are directors in the group. Apple has recently been struggling with low iPhone sales in China. Among other things, the central government wants employees of state-owned companies to rely on domestic products.

(B.Sc.)