Apple is said to have initiated several attempts to apply its own search engine over the years. However, the project was repeatedly buried for various reasons. Now the Major Competitive Action by the Ministry of Justice (Department of Justice, Doj) can give rise to Google at least one central change: Integration of AI search engines in safari. He reports Economic news agency Bloomberg,
Q google is looking for option
The iPhone manufacturer should currently obtain around $ 20 billion per year to ensure that Safari has standard discovery in Safari on Google iPhone, iPad and Mac. This yoga is now intense in danger – and thus an important source of sales for the powerful service manager of Apple, which is used for regular high development. Given this, Apple looks at safari with “actively” AI-based search engines. According to Bloomberg, the era that defines partnership with Google is before the end.
On Wednesday, Q in personally recorded her major presence in the DOJ process against Google Mother Alphabet Inc. and the same indication in court. According to the service manager, Apple admitted long ago that other search engines other than Google were “no intelligent options”. “Today there are more possibilities because new people in this region face the problem in a completely different way.” AI can change the search provider such as Openai, Perplexity or Anthropic Search Engine such as Google, he indicated. This will be integrated into the safari in the future. “We will include you in our list.” However, the AI ​​search engine “probably will not default (search)”, Q continued. He also said that Apple had already discussed with Perplexity.
Negotiations with other AI providers
Cues made statements to Google shareholders on Wednesday afternoon. Group part lost in nasdaq About 7.5 percent in priceThe shareholders are now more than 1 percent again. The share of Apple was also easily lost. Google has already implemented AI functions in its search. However, their acquisition in safari will not solve the problem with the competition process. Service Chief Q also said that further AI system can be implemented in iOS. In addition to the already implemented Chatgpt, the Gemini of Google is considered a possibility, but Apple should also see anthropic, perplexity, deepsakes and groukes. The contract with Openai allows it.
E-bike Fiyado in the testIt is said that Google has already made a proposal, says Q. However, the contract was not suitable, for example, what Apple should do and the partner should also be Openaai. Cues, seen, currently so high in the technology industry that it does not know what devices you use in the future. “It may be that you no longer need iPhone in ten years, as it seems that it is crazy.” Such technology changes created opportunities for “real competition”. Such a change in AI technology. AI players will now have to improve their search indices. These search engines are already so better that people will “change”, say Q. Nevertheless, Apple Service wants to keep a contract with the major Google. He openly admitted how much sales it would be. So he could not sleep. The contract is the most economically attractive position for Apple in the contract.
(BSC)
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