What are pirate metrics? The set of metrics, also known as the AARRR model, is particularly widespread and well-known in the field of growth marketing. Product activist Tim Klein has Timothy Krechel on this podcast episode. He is the head of digital product consulting at Qwest Digital and also likes to use pirate metrics in the work of product managers.
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Pirate metrics under the microscope
First, Tim Klein and Timothy Krechel explore what the abbreviation “AARRR” means and where the term “pirate metrics” came from. In fact, the analogy to the fearsome reputation of pirates is the mundane reason here. The abbreviation AARRR, on the other hand, represents the five most important funnel stages that every company should focus on: “acquisition”, “activation”, “revenue”, “retention” and “referrals” (recommendations). The model helps to better understand the customer journey and users’ preferred channels and create proper clarity in (strategic) discussions. These so-called pirate metrics also make it possible to set actionable goals for each funnel stage.
Timothy Krechel explains the individual stages of the AARRR model in detail and together with Tim Klein the understanding is accelerated using examples. Of course, there are other funnel approaches besides pirate metrics. But such a funnel representation is especially helpful for transaction-based business models. Tim Klein offers examples from the product portfolio of product workers for the individual stages.
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The exciting question is how the AARRR model is used and, above all, how it can help Product Owners. Here guest Timothy Krechel gives valuable thoughts on how Pirate Metrics can be integrated into everyday life as a Product Owner. To provide an all-round picture, Timothy Krechel finally addresses the weaknesses of Pirate Metrics.
If you have a question for Timothy Krechel or want to contact him, this is the best way to do so Via LinkedIn or by email. More material by and with Timothy Krechel Product Lunch From Quest Digital.
Related Links
The episode also references these older podcast episodes:
The current version of the podcast is also available on the ProductWorker blog: “The AARRR Model: How Pirate Metrics Help Product Owners,
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