Type opposition Present at the international photography fair Paris Photo 2024 to promote the capabilities of the next cameras Find X8 Smartphone Series,
joey chengThe director of imaging products at Oppo has highlighted the aim of democratizing professional photography. “Our imaging proposition, ‘Capturing the beauty of life with ease’, drives continued innovation in mobile photography, enabling you to capture life’s moments without the technical complexity.”
One of the notable features of Find Thanks to research on users’ aesthetics and photographic habits, the brand introduces the concept of ‘atmospheric environmental portraits’, which allows capturing scenes and emotions by lifting the camera and pressing the shutter release. To get a good shot in this scenario, integrate advanced snapshot functions into all modules of the imaging system. Unlike traditional Action modes, which often lose the moment and image quality due to flicker and lighting limitations, Oppo’s Instant Mode detects dynamic subjects, balancing motion to get good shots without the need to switch .

Cheng also previewed the LivePhoto feature, first introduced with the Reno12 series, which transforms raw data into realistic moments. In the upcoming Find X8 series, this function will be improved, offering different styles and expressive force. Other advanced capabilities are found in its telephoto lens, which will provide creative freedom in portrait photography from distance to close-up.
decades of innovation
For more than 20 years, Oppo has developed technologies that have transformed the quality of photographic shots. In 2014, it introduced pixel-shifting technology with the Find 7 models; In 2019, it created a periscopic telephoto lens, and in 2020 it launched full-pixel omnidirectional focusing on the Find X2, improving mobile image focusing capabilities.
2021 brings with it the concept of 10-bit full path color management and color flagship with the Find X3 series; In 2022, the brand introduced dual OIS stabilizers, making it easier to capture photos. Building on its expertise in imaging software and hardware, it introduced the Hypertone camera system in 2023, advancing mobile imaging with enhanced detail with warmth, subtle tonal gradations and textured natural colors. “In the upcoming Find
Investigation

In recent years, Oppo has allocated more than $13.7 million annually for imaging R&D, with a dedicated team of more than 1,000 professionals. As of September 30, 2024, the brand owns over 12,900 patents related to image. In collaboration with Hasselblad, it combines classic aesthetics with the most advanced imaging technology.