of 36% companies In spain is beginning to develop a plan to integrate artificial intelligence (AI) for your strategy. It is like this report Ascendant 2024Created by a company specializing in digital transformation minsatproperty of IndraAnd presented this Thursday horse riding club From Barcelona.
study, title ayeX-ray of a revolution in progressIt addresses the increasing degree of adoption technology Both by the private sector and public administration. To do this, they surveyed a total of 900 organizations from 15 different economic sectors.
Currently, only 10% of companies have fully integrated it into their plans. “The level of AI adoption in companies is still very low,” he acknowledged. salvador garcia ruizExecutive Director of Indra Barcelona. However, nearly four in 10 companies plan to accelerate their implementation. That predisposition, as assessed at the beginning of the year louise april“This reflects the strategic importance that AI is having in business,” said General Director of MINSAT and Executive Advisor to Indra.
Adoption and barriers
The degree of adoption of AI in enterprises varies depending on the region. Insurance, telecommunications and banking are the three industries that lead rankingA platform that matches those most invested in innovation technology. Use of AI is a main priority for 72% of companies surveyed CapacityOptimize operations to save costs. 34% want to use it to speed up business analytics data And thus corporate decision making will improve.

Regarding the main barriers limiting the adoption of AI, 36% of companies point to a lack of qualified professionals, 35% blame a lack of strategic vision of organizational leaders and 31% to a lack of stability in regulatory matters. Pointing. This last point is due to the fact that the survey was conducted before European Union accept your leader artificial intelligence law,
Furthermore, the report shows that 78% of companies are committed to Cloud and for the products of software such as from a third party Microsoft, Amazon one of the two Google As the basis of AI. “Large language models are out of reach of practically all companies, which is why they rely on external providers,” he explains. leticia gomezHead of AI Strategy and Governance at MINSAT. Less than 6% of companies have access to tools to measure the impact of AI on their production processes, which is also a problem.
Tips for good use
During the presentation of the report to the Catalan business community, experts from the Indra subsidiary emphasized that to be successful, the AI adoption plan must be linked with the company’s corporate strategy, guaranteeing compliance with observatory regulations. Should also be supported with legislation. “It is common for AI to be adopted experimentally in small aspects, when doing so on a large scale to revolutionize business processes would add more value,” Gomez said.
There are already companies that are betting on this line. This is the case of the German petrochemical company BASF, as explained by its Director General in Spain, carles navarroUses AI systems to determine customer credit and prices and make automated purchases, as well as chatbots similar to chatgpt Which allows you to streamline internal consulting or improve the maintenance and operating procedures of your plants.
The same is the case with public institutions such as the Center for Telecommunications and Information Technologies (CTTI) of Catalonia, which have resorted to this technology to improve their relations with citizens. Its executive director commented, “The governance of these systems is critical to their working.” got xavier,
“It’s important to choose where you want to play on the board, if you want to use AI to impact your customers or your employees,” he explained. jesus tomeHead of Data, Analytics, AI and Modern Workplace at Catalan pharmaceutical company Almirall. “You can’t develop a technical business strategy without it.”
