Nothinga consumer technology brand, today presented the results of the Community Edition project. Phone (2A) Plus Community Edition This is the first co-creation tool in which some of the firm’s followers have participated. Hardware, wallpaper, packaging and marketing are designed and developed from the creativity of the Nothing community.
The project has been very well received and has received over 900 applications from 47 countries and is configured as Nothing’s first pilot program for co-creation of hardware, software and other content.
winners, Astrid Vanhuyse and Kenta Akasaki, Andres Mateos, Ian Henry Simmonds and Sonya PalmaCollaborated with Nothing’s design, creative, branding and marketing team in London to develop ideas. The result is a great version of the Phone (2A) Plus.
hardware design
Astrid Vanhuyse and Kenta Akasaki collaborated with the firm’s design director, Adam Bates, and CMF designer Lucy Birley, who used a variety of materials and colors to bring their “phosphorescence” concept to life, while preserving the essence of Design by Nothing. Have tested.
by using phosphorescent substance Colored green, some elements on the back of the phone glow slightly in the dark. The function is completely analog, requires no power source and can run for hours before slowly switching off until recharged by daylight.
Nothing presents smartphones made by usersWallpaper and Packaging
Andrés Mateos used artificial intelligence and digital design tools to create a “connected collection”. Which is ultimately set with six wallpapers.
Ian Henry Simmonds was tasked with redesigning the packaging with a “less is more” concept, a visually bold design that includes glow-in-the-dark reflective elements that complement the hardware design.
Thoughts from the Nothing community. /Nothing
find your light
Sonya Palma managed to bring together all the above elements in one marketing campaign through this concept: “Find your light”. Capture Your Light”, which evokes Nothing’s first release, and points to the idea of individual potential that we must discover. Sonya worked with the Nothing creative team to develop a set of audiovisual and digital content for the product launch.
Availability and price
Community Edition Project Phone is available in almost all markets and is based on Phone(2a) Plus (except Phone(2a) in Japan). Only 1,000 units of the Phone (2a) Plus Community Edition will be manufactured. Phone It can be purchased from November 12 Priced at €449 on the brand’s website. It will start being available in shops from next 16th November.
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