New collaboration between Apple subsidiary Beats and Kim Kardashian

The ANC headphones Studio Pro from Apple subsidiary Beats are available in new colors from this week. In addition to the standard variants in black, “espresso”, navy and “sandstone”, “moon”, “dune” and “earth” have now been added. The latter variants have a very special background: they come from a renewed collaboration between Beats and the influencer star Kim Kardashian. Nothing changed in the hardware, nor in the price.

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Kardashian’s Signature Palette

Beats emphasizes that the colors marketed as “special edition” are Kardashian’s “signature palette”. These were also once used in the Beats Fit Pro in 2022 and were initially called “mica”, “ochre” and “umbra”. Beats later renamed the colors to “moon” (light), “dune” (medium) and “earth” (dark). Visually these are skin colors. At the time, Kardashian emphasized that she “wanted to move away from colored headphones.”

Along with the launch of the new Studio Pro colours, Apple has also launched an advertising campaign with US presenter Jimmy Fallon. By One and a half minute clipIn a video that is distributed on YouTube and apparently also broadcast on American television, a mustard yellow model of the over-ears (“Mustard”), allegedly designed by Fallon, competes against three shades of the Kardashians – the latter, of course, wins. There was even a contest for the first copy of the “Tonight Show”.

Studio Pro has just been restyled

Otherwise, there are no changes in the Studio Pro functions with the Kardashian Edition. The most confusing thing is that there are now several shades of brown available, as “Espresso” was offered from the start. The Studio Pro costs 400 euros and comes with active noise cancellation, transparency mode, customizable Apple 3D audio including head tracking, “UltraPlush” cushions and a USB-C interface.

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The batteries should last up to 40 hours. As usual with Beats, they are also suitable for Android devices, have their own companion app and fast synchronization with current operating system versions. How long the new colors will remain on the market is still unclear. They are only sold at “select” Apple Stores and through the online offerings of Apple/Beats and Amazon. The Kardashian colors of the Beats Fit Pro are no longer offered by Beats.

(B.Sc.)