Netflix is ​​considering its own video podcast in the battle of TV market shares against YouTube

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Netflix is ​​considering its own video podcast in the battle of TV market shares against YouTube


According to market researchers, YouTube is the most conscious streaming service on television equipment in American homes, even that is why Netflix and company is also considering Netflix, film and TV series platforms, which worldwide worldwide. Video is starting production from video podcast with most customers. , This format has gained rapid popularity in recent years and is cheaper than films or TV series.

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Netflix is ​​growing as a streaming platform and now has 300 million customers, but the production of its content such as films and TV series is an expensive undertaking. The recent entry into sports broadcasting broadcasts such as North American Football League NFL, special boxing quarrels and WWE wrestling incidents are also not cheap due to license rights.

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With video podcast, Netflix may include a format in its proposal, which is cheaper than previous presentations. Previously, streaming service suspected whether such formats could succeed on their own platform. But now Netflix is ​​according to you Report from business internal formula Podcast personality to talk to personality managers to find out if they will lead a video talk show.

One of these talent agents has also confirmed this advance from Netflix in video podcast. “In this way you get a stunning amount at a fraction of costs that are paid for a script and without budget,” said this. Netflix clearly considers various strategies. The platform can sign the known podcaster for the production of exclusive materials on the platform or simply transfer programs that have been transmitted elsewhere before, for example on YouTube.

Because YouTube also ranked Netflix on TV. According to Nielsen’s market researchers, the YouTube streaming service is that American television viewers spend most of the time. It goes by hand with the development of television as a primary platform for YouTube, like YouTube only writesAccordingly, YouTube video is now being watched on a computer or on TV more often than mobile devices such as smartphones and tablets, at least in USA.

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With the onset of broadcast of video podcast, Netflix YouTube may possibly lose market shares in television audiences. So far, however, these are only possible plans, Netflix has not yet commented on it.


(FDS)

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