More downloads: Developers can apply for “feature” in App Store

Apple’s App Store with its countless applications for iPhone, iPad, Mac and company makes it very difficult for individual developers to access its offerings. So developers are increasingly using Apple’s paid advertising offerings, which now has the potential to generate higher income for the company. But there’s another way to draw attention to the App Store: a “feature” from Apple’s responsible editorial team.

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Self-enrollment through App Store Connect

An app is mentioned editorially and highlighted on the homepage with screenshots and possibly a video. Problem: Until now, there was no transparent way to get such a “feature”. Apple often takes action itself and contacts developers, sometimes also having other business relationships, for example after or before an Apple keynote. Everything should be a little better in the future: the company has announced a new process that developers can use to actively implement.

The ceremony is about that App Store Connect Platform To achieve and like Apple are called “Featured Nominations” In a blog post in its developer portal Writes. “Submit a nomination to let our team know about a new launch (of an app), in-app content, or a new feature. As soon as you’re mentioned in the Today section (in the App Store), you’ll get a You will receive a notification through the App Store Connect app.”

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Generate marketing assets from App Store Connect

Apple also has new marketing assets available that can be created from existing images or key moments in the game through App Store Connect. This in turn aims to make it easier for the App Store team to create “features”. Apple says content can also be distributed through social media.

The company has more details on “features” and how Apple presents the app on your website compiled. He particularly emphasizes their “stories” with which the apps are presented. There’s also an “Editors’ Choice” selection, which aims to highlight particularly good apps and games. Of course, “convenience” cannot be guaranteed after self-enrolment – this is still only possible with paid advertising.

(B.Sc.)