MetaThreads opens up the application programming interface (API). The company behind the text messaging service as well as Facebook and Instagram announced at the Cannes Lions International Festival of Creativity that it has released the interface to developers.
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Meta writes, “We believe this will empower creators, developers, and brands to build their own unique integrations, manage their Threads presence at scale, and easily share inspiring content with their communities.” in a blog post,
Professional users who post their contributions on multiple social media channels primarily benefit from the opportunities that API access opens up. Applications based on it make it easy to manage your own activities and monitor performance indicators. Using the API, users can publish posts, access their content, manage replies and quotes, and view key statistics, such as the number of views, likes, replies, reposts, or followers, as well as demographic data of followers. However, the tool does not provide integration into third-party apps, as is the case with Meta’s other social media platforms Facebook and Instagram.
Web Tips: Meditation | Heise OnlineTesting phase at the beginning of the year
Meta provides detailed information Documentation Available. A guide for beginners, How to create an app with a Threads interface The company has also established setup and customizable options. Github is also a practical guide The API is available for testing.
Meta first tested the Threads API with a small number of partners at the beginning of the year before making the interface available to the general public. These included, for example, Hootsuite Social News Desk, Sprinklr, and Techmeme.
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