Disintegration of Generous artificial intelligence has put Media Prior to a dilemma that can lead to the status of their future existence. “We have three options: litigation, conversation or nothing,” Jessica Sibli, the magazine’s Executive Director submitted briefly on Tuesday. Timeduring A debate In this Mobile World Congress,
Like media giants the new York Times He has participated in courts, a position supported by the Association of Information Media in Spain, which represents groups such as the owner of Iberian Press, News paperHowever, journalists are choosing other big names of the industry for landing IAA In your writing. Two of them have explained their experience during the second day of the impressive technical fair held this week at Barcelona and L’Ostitege De Llobregat.
Time experience
On one hand, Time is magazine. With Sibli in command, the reputed publication has sealed a commercial alliance with the company. Scale AI It has allowed it to be used Producer To expand the way users can consume their content. Thus, in recent years the profile has prepared for a person of the year –Donald Trump, Taylor Swift, Volodimir Zelansky And Elon Musk– Not only can they be read completely as usual, but summary can be obtained in different languages ​​or interact with a chatbot that answers your questions about the material, thus becoming a multimodal experience.

“We have chosen intimate agreements with AI companies to make our business a milestone, we cannot be left behind to use our equipment efficiently and compete globally,” Sibli insisted. “If they are going to steal our content then we want us to pay properly.” Perhaps the fact is that Time It has been owned by technical tycoon since 2018 Mark benioffExecutive Director of Co -Founder, Chairman and Executive Director software Sales force,
Exios experience
On the other hand, the case of AxisA young and influential American media reference in digital journalism. Its editor, Nicholas Johnson, compared the disintegration of AI with the change that was for the Internet press, but also with a video or pivotation of the sector towards the podcast. “The media should not be shy while creating a model to mudge its business,” he said. “You have to go where the reader, listener or audience.”
At the end of last year, Exios entered into an agreement OpeniResponsible for Puffy And leader in AI sector. That alliance has expanded the use of the company’s generic tool in writing. Learning to use them, according to their criteria, is the key to getting a competitive advantage in the care market. Journalism In the digital age. “AI cannot call a Congressman, nor eat a taco to review its quality, but can speed up some tasks so that our journalists can focus on creating quality materials,” Johnson explained.

Although it is still early to evaluate the effects of its experiment, AXIOS editor states that, for them, “Jeet AI will be able to be more efficient and appoint more and more journalists.”