Market analysis: Nearly two-thirds of US Apple customers pay for iCloud+

Apple is managing to increase sales quarter after quarter in its services division. Most recently, these were US$24.2 billion, an increase of 14.1 percent compared to the same quarter last year. In addition to lucrative commissions from the App Store, subscription offers are the big money-spinner here. A study by market researcher Consumer Intelligence Research Partners, or CIRP for short, has now recorded which services are performing particularly well at Apple. The numbers were recorded for the United States, but are likely to be similar in the European Union.

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Absolute Leader That’s why there’s iCloud+that is, Apple’s additional storage service, which also More Features Such as HomeKit Secure Video, data encryption service iCloud Private Relay or improvements to Apple Mail for privacy protection. According to CIRP data, Apple is now managing to convince 64 percent of device buyers to accept one of the paid iCloud offers. This is probably also because the free 5 GB that comes with every Apple account is very limited.

Device buyers take advantage of iCloud offering

After all, iCloud+ is the cheapest Apple subscription service: 50 GB is available from just 99 cents. forward price level 2.99 euros (200 GB), 9.99 euros (2 TB), 29.99 euros (6 TB) and 59.99 euros (12 TB) per month. In second place among the most popular Apple services, according to CIRP, is music streaming service and Spotify competitor Apple Music. It is followed by the Podcasts app with 37 percent, which can be used for free by default, but also offers premium subscriptions for individual shows.

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AppleCare Device Insurance for iPad ranks fourth, reaching 35 percent of users, followed by Apple TV+, which is said to have a surprisingly high market penetration among Apple customers with 32 percent. (The video service is generally considered to have a low overall market share and is said to be a loss-making deal for Apple.) According to CIRP, 27 percent of U.S. Apple customers subscribe to Apple News+ (which is still not available in Europe) and 17 percent of iPhone customers have purchased AppleCare Device Insurance.

CIRP figures show that Apple is scoring big, especially in the cloud storage business – this is also because there is no alternative to iCloud. However, it is conceivable that the EU Commission, US competition authorities or other governments will push for opening up in the future. Apple also offers package deals which should increase market penetration AppleOne There are multiple services in one bundle at one monthly price.

(B.Sc.)