LG Electronics (LG) has announced that it has acquired 80 percent of the shares in Athome, a company based in Enschede, the Netherlands. Athome is best known for its smart home hub “Homie”, the Pro version of which claims to connect to over 50,000 devices and supports various connection methods such as WiFi, Bluetooth, Z-Wave, Matter and Thread.
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This open orientation clearly made Athome interesting for LG: according to its own information, this purchase was a strategic move aimed at improving LG’s connectivity in the open smart home ecosystem. By acquiring Athome, LG was given the opportunity to integrate devices and services from other providers into its own ecosystem, especially its ThinQ Platform To integrate.
In the official press release, LG has gone to the extent of “backing up its claim” to play a leading role in the era of AI-powered home innovation. Here’s how the integration looks Atham Systems Homi Providing the technology group with deeper insights into customer usage behavior and accelerating the provision of personalized services.
Not the first purchase
In 2021, LG has already expanded its TV business into software by entering the market with its webOS platform. As part of this strategic restructuring, LG also acquired Alphonso, a US-based global technology company specializing in television media, machine learning, and big data analytics. Alphonso now operates as LG Ad Solutions, a core part of the webOS content and services business.
The current agreement includes plans to acquire the remaining 20 percent stake of Etham within the next three years. However, the Dutch company will continue to operate independently after the acquisition and retain its own business operations and brand management. It aims to promote synergies in the areas of business development, R&D and platform usage.
(Private)
