The US Justice Department’s case against Google could jeopardize its long-standing search agreement with Apple, which makes Google the default search in the iPhone’s Safari browser. Google is now said to have set up an internal team to save as much business as possible. The main objective is to persuade as many iOS users as possible to switch to Google products on the iPhone, IT news service The Information writeswhich is visible in Silicon Valley.
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Free search option already available in Europe
In Europe, Apple has banned Apple under the Digital Markets Act (DMA). Apply a query that is already running It will have to be decided which web browser and search engine users want to use in the future. Something similar is now looming in the United States, which remains Google’s most important market. It has already been announced that Google transfers about 36 percent of its advertising revenue on the iPhone to Apple, which could be as high as $20 billion per year. Of course, these will only have to be paid if users surf through Safari. A version of Chrome for iPhone has been available for quite some time, Since iOS 14 it has also been possible to make it the default browser.However, apparently not enough users are doing this yet.
That’s why, according to The Information, Google is now trying to save whatever can be saved – the Alphabet subsidiary is currently said to capture around 70 percent of all iPhone search traffic via Safari, which accounts for a significant portion of sales. The company’s own apps are said to account for around 30 percent. Among its own apps, Google is now trying to make users the default program – this applies to Chrome as well as Gmail. Advertising campaigns have also been run on traditional television in the United States in recent years.
“iPhone 17 Slim”: Why the next iPhone will be more exciting than the nextGoogle wants traffic to its apps
According to The Information, Google has now also hired its own audience development manager, who previously worked at Yahoo and Instagram. The aim is to ensure that Google apps are used more on the iPhone. Among other things, AI should serve this purpose, as the entire Gemini AI experience is offered only in Chrome.
Internally, Google’s search traffic on the iPhone outside of Safari is believed to at least double. It remains to be seen how long it will take for the US Justice Department’s antitrust suit against Google to be resolved. However, trouble threatens from the other direction as well: the US government is also taking direct action against Apple.
(B.Sc.)
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