Instagram CEO Adam Mosseri has confirmed that Instagram is increasing the video quality of high-performing videos, while showing less-viewed content in lower quality. The discussion was started by a user on the threads who asked if Instagram Stories lose quality over time. As The Verge reports,
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Video quality depends on success
“If something isn’t watched for a long time – as most views are at the beginning – we move to a lower quality video,” says Mosseri. In a video responseWhich a user reposted on the threads. “And then when it gets a lot of views again, we’ll reproduce the video in higher quality.” Accordingly, the adjustments are related to the reels and stories. Users also discussed whether it would be even more difficult in the future to exist as a small channel with well-known influencers due to poor video quality. Mosseri disagrees with this concern. He claims that the success of videos is more influenced by content than image quality.
Instagram’s move is not surprising. As social networks have shifted their focus from photos to videos in 2021, the amount of data and storage space required is also increasing. It makes sense to turn the quality screw. Mosseri also emphasizes that the difference in quality is not severe. Video artists in particular see things differently.
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